Marketing Services

Marketing Road Map

A marketing road map is an illustration that shows the direction of the firm’s strategic objectives on the short term and long term, it is also aligned with the overall business plan and cross functional groups. Marketing road-maps will help the company to accomplish its goals using the smart objectives method and will also show how and when will this plan be fulfilled. The importance of a marketing road-map is that it clarifies and connects the corporate strategy together for all departments in order to get the work done. This illustration will show all the activities needed to be done in terms of sales, operations, support and all the needed functions to the smallest details.

A marketing road map includes:


  • Timeframes

  • Initiatives to achieve company goals

  • Scheduling campaigns, events & surveys

  • Sales navigation tools & techniques.

  • Status of all activities

MQL to SQL

As you may know, MQL stands for marketing qualified leads while SQL stands for sales qualified leads, but what is the difference between them and what do you need to do in order to convert an MQL to an SQL? In order for a lead to by qualified by the marketing department it has to go through 2 steps before being sent to the sales department which are:


  • A survey with a series of questions which shows if the leads meet the MQL criteria or not.

  • Following up on the lead which is executed by the account executive.

After the MQL is sent to the sales department, the sales team now fully owns this lead and it’s their job to convert this MQL to a SQL. In order to do that, the sales person has to go through 3 steps in order to know if this lead could be an SQL or not, these steps are:

  • Contacting/meeting the potential customer to understand their need and wants.

  • Asking a series of question to check if the customer meets the SQL criteria or not.

  • If the customer is interested in your offer; then this lead is considered as an SQL

    and the sales person can proceed to close the deal.

Growth marketing through developing the sales funnel & customer journey

Growth marketing planning is performed to achieve certain objectives including long-term growth, not just for the short-term objectives in general but also to make sure these objectives are amended to other goals that help the company’s numbers grow. The main objective of growth marketing is to create a strategy based on data and using this approach to increase the revenue and ensure sustainable success. It is also important because aside from the higher numbers; growth marketing helps in building a better brand perception for its customers and therefore; loyalty to the brand.
Growth marketing can also be more effective and efficient when you develop your company’s sales funnel by following a certain process which is:

  • Know your audience

  • Create your buyer’s persona by answering 3 important questions,

    why would the customers want to buy your product? How are they going to use

    your product? And what motivates them to by your product?

  • Know how and where will you drive your customers to buy your product or service.

  • Develop a strategy on how to engage with your audience and through which channels.

  • Customer conversion where they make the decision to buy your product or service.

Growth hacking techniques & customer retention methods

Growth hacking consists of a set of low-cost strategies that aim to grow the customer base of a company using creative and innovative techniques. In order to do that effectively, the growth hacker would need to be up to date with the daily marketing trends and changes that takes place in the market by identifying opportunities, new investors, products and services with high demand. Some of the popular tools that can be used in growth hacking are social media, search engine optimization (SEO), email marketing tools & other similar techniques.

The main responsibility of the growth hacker is to achieve the companies’ goals using different techniques that will bring out the most effective results at the lowest cost. Growth hackers usually do lots of experiments in order to achieve the company’s objective by creating situations and setting frameworks based on these experiments (hypotheses), they work a lot with developers in order to create a product that delights the customers, they also execute their work by focusing on the AAARRR funnel which is

  • Awareness

  • Acquisition

  • Activation

  • Retention

  • Referral

  • Revenue

On the other hand, customer retention works in parallel with the growth hacking techniques, because since the objective of growth hacking is to build a larger customer base; therefore, these customers will more likely be loyal to the brand. But there are also other methods of retaining customers such as:

  • Building portals for the customers in order to remain connected with them.

  • Creating a positive experience for the customers.

  • Creating loyalty programs.

  • Getting the feedback from the customers.

Social Media Management

Social media management is the practice of managing social media pages whether for personal use or company use. There are many things you can do on social media such as:

  • Posting content

  • Chatting and engaging with customers.

  • Creating ads with specified objectives.

  • Following daily trends that helps companies reach a larger audience.

  • Influencer marketing.

Creative Assets

Creative assets and content marketing are one of the main pillars to execute a superb marketing campaign. Most importantly, if the message is not clear then you are more likely going to lose customers, therefore; always make sure that the displayed content is creative and has a clear call-to-action (CTA). That is not just for videos and reels, but also for images, text and visual captions, prints or any other creative assets that you are planning to use. these assets include:

  • Images

  • UI/UX Designs

  • Videos

  • Prints

  • Copywriting

  • Logos

  • HTML files

  • Production

  • Reels

  • Infographics

  • GIFs

  • Animated videos

  • Scripts

  • Templates

  • Presentations

  • Flyers

  • Giveaways

Marketing operations & sales insights

Market research is a process in which we determine the viability of a certain market for a new product. The research can be carried out by different methods. The usage of surveys, focus groups or product testing. It is a critical component in determining how the market will receive the product. There are two types of data gathered in the research:

Primary information:

Which is the data that has been collected by the company or an outside company or entity paid to gather them. And those type of information are also split in two categories.

  • Exploratory research: it is created by gathering answers to open ended question

    about the market the company is engaging in.

  • Specific research: answers the issues that was spotted by the exploratory research.


Secondary information

It is data provided by a third party like the population information, that was collected and presented by the government. Or a research conduct by another company and was made available to the public that has useful information to you.
Ways to collect data in market research:

  • Face-to-Face Interviews

  • Focus Groups

  • Phone Research

  • Survey Research

  • Online Market Research


    • On the other hand, carrying out a sale is not an easy as you think. Each sale goes through a lot of steps such as research, outreach, pitch negotiation and then hopefully the sales is done. And that takes a lot of time to go through, providing some insights to you will help you optimize the process to reach your targets. One of the aspects is (change your purpose), which simply means do not focus on the sale or the product focus on the person talking to you see what he needs and how you can fill that need.

Event management

We help manage and create the best events that suites your business. To make sure you get the best exposure and get the best outcome. When planning for an event we do not only focus on the people and the place. The activities that come with it and how to make the participant has the best experience. When hosting an event, there are many things that need to be taken into consideration such as:

  • Venue

  • Guest list

  • Sponsors

  • Tables

  • Chairs

  • Music

  • Lighting

  • Carpets

  • Giveaways

  • Transitions

  • Projectors

  • Stage